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Campagne publicitaire pour le Musée d'architecture Schusev à Moscou

C'est avec le slogan "Découvrez l'histoire complète", que le Musée Schusev de Moscou, un musée étatique dédié à l'architecutre, a lancé la campagne publicitaire pour l'exposition du même nom. Créée par Saatchi & Saatchi Russie, la campagne présente les bâtiments historiques de Russie comme ayant un prolongement dans le sol, comme si la partie que nous connaissons n'était que le couronnement d'un bâtiment beaucoup plus grand. Bref, c'un peu comme le concept de la partie apparente de l'iceberg...
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With the smart tag line “Discover the Full Story,” the Schusev State Museum of Architecture in Moscow recently released a seriously slick advertising campaign. Created by Saatchi & Saatchi Russia, it sees historic Russian buildings extending far into the ground as if the part we’re familiar with was only the peak of a much larger building. It’s as if archeologists had one day explored deep into the basement and discovered they were really in the attic.

Source: visualnews.com